I was born in the city of Zaporizhzhia (Ukraine) on February 23, 1965.

After graduating from the Zaporizhzhia Machine-Building Institute in 1989 as an electrical engineer, `I entered the Tallinn School of Managers by competition.
After that, I began to work at the Center for Scientific and Technical Creativity of Youth "VEDA" in Zaporizhzhia as the head of the department of foreign economic relations.

In 1992 I founded my own diversified commercial company "KRUK".
In 1993 I was invited to the post of economic director of the Union of Russian Cities (Moscow). In the same year, I initiated and headed as CEO the creation of the City Economy Development Center JSC, which was established by 26 representatives of municipalities from Vladivostok to Kaliningrad.

In 1995 I emigrated to Canada, wherewith my partners created the telecommunications company CellTel International (New York) - a pioneer of IP telephony.

In 2003, at the invitation of the Minister of Economy of the Russian Federation, I returned to Moscow to the post of General Director of the Trade and Investment Development Agency under the Ministry of Economy. The task of the Agency was to provide assistance to foreign investors to facilitate entry into the Russian market.

In 2005 I headed the Management Company "Dynamo" - the central Council of Dynamo - a public-state physical culture and sports organization. The task of the Management Company was to optimize the commercial activities of 72 regional branches of the Dynamo organization, more than 35 industrial enterprises, 73 stadiums, and many real estate objects in different parts of the country.

In 2009, I was appointed Development Advisor to the General Director of Sberbank Capital.

In 2010, I resigned of my own free will.

Received Ph.D. in sociology (2010 Moscow State University).

In 2011, in partnership with a professor of biochemistry Yuri Vengerov, I initiated, founded, and headed the Tatakoto LTD (Cyprus) in the field of clinical laboratory diagnostics.

The medical startup has been recognized by Israel's E&Y as a revolution in healthcare. In 2015, the VC fund Kinetik VC (Arrival, Roborace) bought 70 percent of Tatakoto with a commitment to developing the project in an agreed strategy. However, in 2016, Denis Sverdlov unexpectedly stopped funding Tatakoto, explaining this by the workload in connection with other projects.

Since 2015, I have focused all my attention on philanthropy and social innovation in an effort to find a solution to the problem of trust - the main obstacle to decentralized online communities.

In 2020 I've defined social innovation Exodus.
The concept describes a method and tools for self-organization in a decentralized social network of trust.

The emergence of such a network creates qualitatively different conditions for social security and direct cooperation, which creates the preconditions for the emergence of a different way of social order, based on mutual assistance and mutual consent.
Social club Exodus is a virtual community that develops this approach.
In 2019, since the beginning of the pandemic, I initiated the creation of the Exodus (Montenegro) charitable foundation, which was founded by Professor Petar Cukovic. The task of the foundation is to promote creative initiatives and direct targeted support to all who teach, heal and create intangible values. During a pandemic, the foundation gives grants to talented children, an art residence for artists, an art residence for musicians Exodus Creative Lab, a shelter for 35 cats, an art dance residence, free psychotherapy, and a support program for agricultural producers.

After the outbreak of the war on February 24, the Exodus charity foundation began to receive refugees - both from Ukraine and from Russia - providing assistance with accommodation and adaptation. Today we have 20 adults and 13 children.

My parents were engineers. Common sense and love have surrounded me since childhood.

My father - Lubalin Alexander Dmitrievich was in charge of automobile production at the "Kommunar" automobile plant, my mother - Lubalina Svetlana Vasilievna worked in the department of the chief technologist.

I lived in Moscow, Toronto, Tel Aviv, and for a while in London and everywhere I felt at home.

Since 2016 my wife Olga and I have been living in Montenegro. We have four children from previous marriages. Montenegro is a great country to enjoy life inexpensively and at the same time be close to the main European cities.